Pro Golfers’ “Short” Film
Great Pro golfer campaign requesting a call to action to allow the pros to play in shorts. The dramatic video promotes golf in a funny way and explains how the game will improve with shorts. Excellent campaign, I say let them play in shorts. Other marketing opportunities: “A standard PGA Tour sock could be a great revenue generator” -Justin Leonard- Great marketing by Ashworth Golf. Would the players play better? Who knows but it is an interesting thought and great campaign. Via YouTube @JustinMcAdow
GoPro Ryan Sheckler & Ken Block
GoPro teams up with extreme sports athletes Ryan Sheckler (skateboarding) & Ken Block. The ad is a point of view video of the Rallycross race track for the rally cross races at the Summer X games. This ad promotes Rallycross, Ken Block, Summer X games, GoPro and even Ryan Sheckler although he is freaking out throughout the entire video. Video via YouTube. @JustinMcAdow
NBA Playoffs 2013 Commercial
The video shows NBA stars dancing awkwardly to a Will I Am song. Interesting and effective because it is out of the ordinary. Not the typical NBA star defining moment. An ad you can tell the players enjoyed and got into. NBA stars are humanized by the commercial and fans enjoy it. Different strategy to get fans ready for the playoffs. Video via YouTube. @Justin McAdow
Bubba Watson and Oakley Team Up for Hovercraft Golf Cart
Bubba Watson & Oakley (Hovercraft golf cart) – YouTube
Oakley heard Bubba’s idea and they made it happen. Not sure if their is a market for hovercraft golf carts but the idea is really cool and good marketing for the Oakley brand. Via YouTube @JustinMcAdow
Dollar Shave Club: Marketing Channels
Video tailored to men using manly humor and situations. This is a great example of a company that leverages sports in order to market their product. I have seen their advertisements on TV and heard them on the radio. When I saw it on radio I was watching a sports news show. I heard an ad on a local sports talk radio show. The combination of the two led me to the Dollar Shave Club Website where I found this hilarious video. Via You-Tube @JustinMcAdow
Just-In Sports Marketing 