By Justin McAdow
A long long time ago. . . .
Actually, not long ago
The Colorado Mammoth decided to take sports entertainment to the next level
Bringing together Star Wars geeks, sports enthusiasts and people that love both
Will the lacrosse players be wielding lightsabers?
. . . . No
Will the goalies be in Jabba the Hutt costumes?
. . . . No
Will the ball be painted to look like Tatooine?
. . . . No
But that does not mean you can’t fulfill your lifetime fantasy of attending a sporting
event as your favorite Star Wars character
The Mammoth will take on the Vancouver Stealth on Saturday January 4th
Keeping with the Star Wars theme fans can buy 3 tickets and get a 4th one free
Jump into your Millennium Falcon and enjoy the game
May January 4th be with you
Next time you plan to make a phone call remember “your phone ain’t for callin your phone’s for footballin. DirectTV with a brilliant music video featuring the beloved Manning Brothers. Selecting the right spokespeople for your products is key especially when it comes to athletes. The times are changing and many athletes are bad representatives and can negatively effect a brand. Spokes-characters are the safe bet nowadays. The star power of the Manning brothers has been proven in Oreo commercials time and again. Peyton and Eli are true professionals and their behavior is never questioned. Peyton is known for his comedic witty commercials and they are now both known for poor rapping skills.
The key in having spokespeople is transparency, even Snoop Dogg/Snoop Lion is able to do commercials even though he is not the best influence. The key is that people know what Snoop Dogg is about, so his behavior is not going to be surprising. His behavior is even a play for humor in the wonderful pistachio commercial. If you had to pick the most transparent players in the NFL, Eli and Peyton would have to be in the top 5 wouldn’t they? If you had to pick them to represent your company or product who would be your top 5?
In terms of social media @Matt9Duchene has it all. He is fun, fast, talented and young. While hockey is a very entertaining sport and has constant action throughout games, lockouts have really hurt the fan base. With so much talent on display everyday throughout the NHL, why not go see a hockey game? Player engagement through twitter is extremely important, especially compared to the other big three sports in the U.S. Personality is difficult to gather while the players are on the ice due to the high levels of concentration. On ice personality is really only shown during fights and after-goal celebrations. Twitter is a huge opportunity for NHL players to show their personality and I am glad one of my favorite players is actively using twitter to skate into the top 25 of the league. @JustinMcAdow
By Justin McAdow
The Seinfeld series may be over but there is still a show about nothing on TV. The Wall Street Journal (WSJ) recently released an article “Play Ball. . . Please!” The purpose? To answer the question “how much action is there during an average game?”
Action Defined By WSJ:
- Balls in play
- Stolen base attempts
- Pitches (balls, strikes, foul balls, balls in play, wild pitches)
- Batters running bases (including time during home run trots)
- Pickoff attempts
The Results From WSJ:
- 17 minutes and 58 seconds of action time
- Average MLB game duration 3 hours (180 minutes)
- 10% action to 90% no action
Confused? Me too. It seems like a Yogi-Ism, “They played 18 minutes of the 180 minute game” or “90% of the game we played did not exist.” As a baseball fan and viewer of many games during the long season it is hard for me to comprehend. I started to wonder, when I am at games what am I doing during the down time? When I watch games on TV what do I do during the 90% inactive intervals? I doubt I am the only one that does the following:
Watching Live Broadcasts:
- Channel surf
- Use mobile devices
- Use Internet
- Watch commercials
At Live Games:
- Socialize with friends, family, colleagues etc.
- Spend money on merchandise
- Buy food & beverages
- View countless in game promotions/advertisements
- Get distracted by my female counterparts
Maybe not all of us do all of these every time we attend an MLB baseball game, chances are we all do some every time. Baseball is long, and now I realize that nothing really happens for a significant amount of time.
The game probably is too slow, and there are rules that could speed the game up a little. This scenario unfolded and really ticked me off as I was watching a game recently:
- Commercial break in between innings (Normal, and intuitive as teams switch from being on the field and batting)
- Pitcher warms up during the TV commercial break
- Pinch-Hitter announced
- Pitcher replaced by new pitcher
- Pinch hitter no longer allowed to play in the current game
- New Pinch-Hitter announced
- Commercial break
One Possible Rule Change:
A pitcher that has thrown one or more warm up pitches on the mound must face at least one batter during that inning in which warm up pitch(s) were thrown. Unless injury occurs of course. Yes I understand this rule will only work short-term and then baseball will take advantage of the injury exception, but it is a starting point.
The Final Three Outs:
The MLB does not care if games are 3, 5 or even 6 hours long. The longer you are at the park the more money you will spend there. The more advertisements they can expose you to and cash in on. As a young fan of the MLB, I would hate to see the MLB become egotistical in thinking they are invincible and do not need to adapt. We have seen the other side of this with hockey adapting to create a better product.
If the MLB does not adapt they will strikeout looking. The traditionalist generation is getting older and the new generation will not go to the ballpark as a setting to view their mobile devices. They will go if and only if there is more action in a consolidated period of time. I already have the campaign slogan for the faster paced game “Baseball on steroids!” Too soon?
I understand that baseball is a game of tradition and strategy but at a certain point even the die-hard fans will call to the MLB bullpen for something new and the MLB will have to warm up to a faster paced game.
Great Pro golfer campaign requesting a call to action to allow the pros to play in shorts. The dramatic video promotes golf in a funny way and explains how the game will improve with shorts. Excellent campaign, I say let them play in shorts. Other marketing opportunities: “A standard PGA Tour sock could be a great revenue generator” -Justin Leonard- Great marketing by Ashworth Golf. Would the players play better? Who knows but it is an interesting thought and great campaign. Via YouTube @JustinMcAdow
One of Most Popular and fastest sporting events in the World. It is 2 minutes of fast-paced excitement that is extended into an all day event. From fancy hats, funny horse names, famous horse owners, and food sales the Kentucky derby is a sports marketer’s dream come true. What about an all-product brand named field? Horses with names like Gatorade, Nike, Kraft etc. Could be an interesting way for brands to get more involved, probably a stretch. Infographic via Visual.ly designed by DBS Interactive. @JustinMcAdow
— Justin McAdow (@JustinMcAdow) April 30, 2013
This is a great promotional strategy and my most popular tweets so far. Evidently there are a lot of Star Wars & sports geek hybrids. Based on how many people enjoyed this tweet this promotion will surely be a hit. One of the more unique promotions and oh yeah the jerseys are so cool and will be auctioned off with proceeds going to charity. Everybody wins, great sports marketing promotion. @JustinMcAdow